editor Ever since businesses have shifted to digital channels for their branding and marketing needs, the demand for marketing professionals specifically in digital marketing has increased. Businesses want to hire marketers that not only are curious to experiment but also those who have advanced knowledge in their niche. Hence, a PG in Digital Marketing enters the picture and opens up a wide range of career paths. Read this blog to understand the top 5 benefits of PG in Digital Marketing and how it directly impacts your job opportunities.
What is PG in Digital Marketing?
Digital Marketing has reached newer heights ever since businesses started viewing the online audience as their target audience. With search engines, social media, and other platforms, digital marketing has shown faster and more cost-effective results than traditional marketing. Plagiarism-checking mobile apps can help digital marketers create unique and original content, which is essential for building credibility and trust with their audience.
Before we discuss the benefits of PG in Digital Marketing, it is essential for digital marketers to understand what, PG in Digital Marketing entails. During your post-graduation in Digital Marketing, you will master-
- Inbound Marketing
- Outbound Marketing
- Media Management & Automation
- Managerial Skills & Agency Skills
- Internship & Thesis Project
- Capstone Project
- Specializations
Out of all the modules, specializations are one of the major factors that differentiate a PG in Digital Marketing from a UG in Digital Marketing.
Eligibility of PG in Digital Marketing
Who is eligible for a PG in Digital Marketing, let’s discuss!
- Bachelor’s degree or equivalent in any field, priority given to marketing graduates
- Minimum requirement in entrance test
- Certain amount of work experience
The above eligibility criteria are subject to change depending upon the course and digital marketing institute. Let’s dive deep into the benefits of PG in Digital Marketing now.
Top 5 Benefits of PG in Digital Marketing
Apart from being a strength in your resume, there are various impact benefits of PG in Digital Marketing and they are discussed in detail below-
- Specialization
As mentioned above, specialization is what makes a PG in Digital Marketing different from a regular UG in Digital Marketing. A PG in Digital Marketing offers students the to choose a specific niche that they wish to gain expertise in which helps in upskilling. The most unique specializations that very few digital marketing institutes offer are-
- Creative Strategy– Marketing professionals/students who wish to develop their strength in content marketing or the different forms of content such as blogs, social media posts, short-form videos, etc.
- Performance Marketing– Those who have a special connection with numbers and are interested in paid marketing should choose performance marketing as their forte.
One of the most impactful benefits of PG in Digital Marketing, specialization automatically increases your odds of standing out from the crowd.
- Managerial Skills
It is commonly known that an MBA or a PG in any skill will enable you to adapt to the leadership qualities of a manager. Similarly, managerial and agency skills are those benefits of PG in Digital Marketing that will improve the quality of your job opportunities.
When employers know that students or marketers have a PG in Digital Marketing on their resume that included training in managerial skills, they are more likely to hire you because eventually, you have to work in teams and these soft skills will empower you in those times.
- Higher Salary Spike
While other certificate courses help you get digital marketing jobs, a PG in Digital Marketing will always help you upgrade your current industry value.
When hirers realize that with advanced knowledge and managerial skills, you bring more to the table than any other marketing candidate, they will offer you a higher salary spike in your current position or offer you a promotion altogether.
- Placement Opportunities
A special benefit of PG in Digital Marketing is the 100% placement that comes with it. Reputed Digital Marketing Institutes have a strong corporate network that wishes to hire from the PG in Digital Marketing batches. Instead of independently wasting your time on finding suitable jobs offer, it is easier to benefit from placement services that cut the gap between students to corporate.
Marketing professionals and students wanting to pursue a career in digital marketing should view placement assistance as one of the major benefits of PG in Digital Marketing.
- Advanced Industry-Level Training
This particular benefit of PG in Digital Marketing is quite interesting and often undiscussed. A PG in Digital Marketing doesn’t just give you advanced theoretical knowledge. Often syllabuses include a mandatory internship and a capstone project that simulates the real-time marketing world.
Internships offer a good insight into the digital marketing department of a business and help students understand which niche is their strengths. Apart from this, capstone projects allow students to put themselves in the shoes of a marketing head of a popular brand and give them the liberty of creating your unique branding strategy.
Where can you do PG in Digital Marketing?
After understanding the benefits of a PG in Digital Marketing, students must ensure that the PG in Digital Marketing that they choose includes all the benefits mentioned above.
IIDE is a popular digital marketing institute that offers an 11-month MBA-level PG in Digital Marketing along with all the features of an MBA.
Key highlights of the course are-
- 600+ Learning Hours
- 1-on-1 Student Mentorship
- 13+ Live Projects
- 100% Placements
- 2 months Internship
- 28+ Industry Relevant Skills
- Scholarships Available
Conclusion
Before pursuing a career in digital marketing, it is important to understand the benefits of PG in Digital Marketing and how it impacts your job opportunities. Hope that you enjoyed reading this blog!
